Leveraging virtual and augmented reality in pharma marketing

Now more than ever patients are seeking a deeper understanding of treatment options. It is our responsibility to build transparent experiences that inform and educate patients on the healthcare options available. Traditional promotional tactics can be didactic, passive, non-experiential, and seem robotic.

With Virtual Reality (VR) and Augmented Reality (AR), you can design meta-cognitive journeys that relate to users and will help them make decisions that are best suited for their healthcare plan. Storytelling through branching logic scenarios, with the addition of artificial intelligence (AI), allows the user to become part of the story. The user's interactions in the experience allow them to dictate how the story evolves, resulting in a unique journey each time.

Another tool TPM is developing to combat the issue at hand is VR/AR detail aids and leave-behinds. TPM transforms previously uninspiring printed collateral into augmented reality targets that provide intriguing engagements and teaching tools doctors can utilize. These universal teaching experiences are designed to educate doctors and in turn, help doctors better educate their patients through memorable teachings. Patients can then bring the materials home as refreshers as well share them with their caregivers.

These are just some of the innovative ways the TPM team is utilizing VR/AR to ensure patients gain a deeper understanding of their disease state and treatment options.

Interested in learning more about these initiatives?

Our President and Chief Creative Officer, William Garner, sat down with MM&M and addressed the pressing questions in the industry.