Recent Work

We welcome you to browse through some of our recent projects. Please contact us if you have any questions or if you would like more information. Let us know what you think.

Actemra iPad digital magazine cover

Table of contents

Article cover page

Interactive skeleton exercise

iPad Digital Magazine

This digital magazine is intended as a non-modular approach to eLearning that combines clinical data with highly interactive elements, designed to fully immerse the user in the content. Deployment to the iPad, using Adobe's Digital Publishing platform, allows users a very mobile and hands-on experience. Medical animations and other engaging activities further enhance the user-experience.

Fully-rendered, multi-dimensional human anatomy

Highly detailed even at high magnification

Focus on particular parts of the anatomy

Accurate vein and artery depictions

Virtual Anatomy 360°

Learning about the anatomical and physiological effects of a disease via text books only goes so far. When individuals must learn and master the interior workings of the human body, Tipping Point Media’s Virtual Anatomy 360 is highly effective. We start with exact replications of the human skeletal structure and dermis layers. As a training program or professional speaking engagement progresses, we can develop a manual actuation of the 3D body that will break the anatomy down to the cellular level. Gaining access into a joint to learn about Rheumatoid Arthritis, the heart for Ventricle Defibrillation or into a bladder to see Carcinoma in situ places the disease and treatment within the reach of individuals in a full 360-degree perspective.

Virtual hospital

Patient/Doctor interactions

Real-world observable behaviors

Virtual hospital resource center

3D Virtual World

Using our proprietary R.E.A.L.™ technology, we developed an interactive, virtual world for users to immerse themselves in and obtain real-world, first-hand knowledge without being in the field. Our virtual worlds are a mix of 3D environment and traditional instructional methods, combining the two in a manner that is intuitive to the user, while aiming for the highest level of information retention.

Virtual campus

Assessments

Training calendar

Lesson plans

Virtual University Sales Training Portal

Our client was tasked with a virtualization initiative in 2010. The goals of this initiative were to eliminate redundant, immeasurable paper-based processes for management reviews, build and manage IDPs online and provide users access to training, scheduling and digitized evaluations.

We effectively converted their print-based model into a dynamic, streamlined, centralized web-based system. We branded and digitized the performance framework competency model managers and sales representatives review while populating, centralizing and measuring field observations. The system was delivered through a password-protected, live, single, sign-on portal page.

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Navigate blood vessels

Explore the macula

Interactive assessments

Fight drusen

Anatomy Exploration

In this flash game, the spaceship represents a prescription drug and the mission is to correctly follow the Method of Action for the drug. Trainees administer the drug for Macular Degeneration of the eye at the point of need. This game ran during the National Sales Meeting on kiosks, is continuously available through the web and is iPad tested and compliant. This two minute exercise was taken by over 400 representatives. Post meeting, brand messaging and key touch points from the launch were distributed to Representatives via Flash emails tying in district and regional competitions within a rewards bases system.

Modular eLearning

Clear clinical explanations

Example animations

Annotated medical illustrations

Insights Into Pain Management

Insight Into Pain Management was a long-term, multi-dimensional training program in partnerships with the University of Pennsylvania. Built in Articulate with well developed patient case studies and high-definition video, this program placed Pain Management protocols into the hands of hundreds of physicians.

Explore the virtual world

Interactive resource guide

Gated learning

Patient-based case studies

The Cube

We developed The Cube as a new way to look at training and eLearning in an interactive format. It is an immersive, patient-based case study that allows users to simulate patient interaction in a realistic environment. We worked to achieve higher information retention by introducing the subject manner in a unique and intuitive way.

"Kids Corner" educates and entertains

Variety of games

Z-Points program

Access for patients and caregivers

Zenpep Z-Points Website

When Zenpep brand needed to track promotional campaigns and teach parents and children about Endocrine Pancreatic Insufficiency, they turned to Tipping Point Media. This program was twofold. One, we needed to track users adherence to Z-Points. This was done through product tracking on the customer website with unique tracking identifiers on the product. Secondly, we needed to educate children on the condition of Endocrine Pancreatic Insufficiency providing them tips on how to understand and manage their food and make good decisions for proper digestion. This program contained a series of video games and interactive lesson plans where parents and children could present this disease state in a fun and informative way.

Award-winning website

Portfolio gallery

Additional images

Highlight charity work

Vox Agency Website

Vox communications contacted us to redesign their website to be more interactive, and demonstrate the look and feel of their company to be consistent with their recent rebranding. This highly dynamic, fully flash website has a content management tool that gave Vox the ability to easily update all of the site's content and graphics quickly and automatically.

Our Clients

About Tipping Point Media


Tipping Point Media is a full-service multimedia design agency committed to producing quality work with integrity. We are proud to have partnered with variety of clients, ranging from pharmaceutical, biotech and medical device corporations to institutes of higher learning to financial and non-profit organizations. Through collaboration, vision and a strong commitment to excellence, Tipping Point Media has embraced the opportunity to develop comprehensive training, marketing and promotional communications that engage, educate, inform and empower users.





© 2011 Tipping Point Media Group, LLC